Glenn Croston, author of the new book 75 Green Businesses You Can Start to Make Money and Make a Difference, runs the Starting Up Green website and writes about the green business world for Fast Company, Entrepreneur and Renewable Energy World.
How do you eco?
I help people start and grow green businesses that are both profitable and more sustainable. I write about opportunities for everyone to ride the green business wave. Lately, I’m developing strategies, opportunities and resources for green entrepreneurs online. I’m also working on my next book for green entrepreneurs which will provide nuts and bolts of how to sprout a successful and sustainable venture.
With my family in San Diego, CA, we’ve been greening how we live for a long time with compact fluorescent bulbs, a Prius or two, compost, and solar panels.
Why did you go eco?
It has been many steps along the way, not a single leap. One step was that, growing up, my parents often took us camping. I studied biology in college and for my Ph.D. I became increasingly troubled over the years by the growing impact we’re having on the world. Having kids, I wanted to help change the course we’re on and work toward a better world for them and everyone else. Watching An Inconvenient Truth drove home the need for solutions. But pointing our collective green finger at others doesn’t accomplish much. We need solutions that work for everybody, not a small fraction of the people. That means getting businesses to provide solutions that sell.
The good news is that while our environmental problems are large, the potential for solutions is also huge. Many people don’t seen it this way, saying it is impractical, that it can’t be done. Others don’t know where to start with a green business. For them, I started the book and blogs to help get on board with providing green business solutions, doing the right thing for us, and doing well for themselves.
What’s your favorite eco tip?
Yes we can!
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